Srinivas Padmanabharao

B2B tech buyers deserve consumer shopping experiences
Jan 8, 2016
Srinivas Padmanabharao

B2B tech buyers deserve consumer shopping experiences

Today’s buyers of business technology shop more like consumers than they do traditional procurement operations, which means technology marketers have to let the buyers drive the selling process, according to Srinivas Padmanabharao of Akamai Technologies.

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