Campaign created by BBDO was launched in the UK and Germany on 14 June and will roll out in France, Mexico, Indonesia, India and Brazil over the coming months.
Speaking to core values and taking real action will help brands avoid 'purpose fatigue'.
Joint action suggests a tougher new line from competition authorities.
Diageo's Isabel Massey told Campaign Connect why the company is being more open-minded on hiring.
Advertisers will need to adjust their approach to avoid missing out on valuable iPhone users, industry figures say.
Hate removal has spiked, but overall content deletion is down. Is spam-busting AI tech the answer?
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