GLOBAL - General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.
GLOBAL - Aegis Group, home to Carat, Vizeum, Isobar, iProspect and Posterscope, has outperformed most of its marcoms rivals to post a 9.1 per cent rise in organic revenue for the first quarter of 2011.
TOKYO - As Naked Communications gets ready to launch its specialist discipline called Play, Naked Japan founder partner Jonny Shaw discusses how he hopes the initiative will help marketers to reach consumers through social gaming and play.