Katherine Levy
Jan 13, 2012

Shell launches US$230 million global media review

GLOBAL - Shell has kick-started a review of its estimated US$230 million global media account, which is currently held by WPP's MediaCom.

Shell launches US$230 million global media review

The energy giant has approached agencies to submit RFIs by next week, with the incumbent expected to repitch for the business.

It is understood that the media review does not affect Shell’s creative agency, JWT, or its digital agencies, AKQA and Proximity.

Shell has gradually consolidated its business into MediaCom, which handles the US$10.7 million UK business.

Previously, the business was split between MediaCom and its WPP sister agency Maxus, but last year Shell moved accounts in markets such as India and Singapore out of Maxus and into MediaCom.

The two agencies won the business in 2005 when they pitched under a "Team Media for Shell" proposition, though the lead task was handed to MediaCom’s London office. Before that, Shell maintained a broad roster of agencies including MediaCom, Maxus, Initiative and Mindshare.

This article was first published on campaignlive.co.uk

Source:
Brand Republic
Tags

Related Articles

Just Published

1 hour ago

40 Under 40 2024: Tim Lindley, VaynerMedia

Lindley’s work at VaynerMedia, balancing strategic vision and growth with empathetic leadership, makes him a standout figure in the APAC marketing landscape.

3 hours ago

How indies are closing the gap between holding ...

In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.

3 hours ago

Marubeni banks on J-Pop singer Ado's mystique in ...

In her first-ever advert appearance, J-Pop superstar Ado teams up with Marubeni to deliver a metaphor for collaboration and overcoming challenges.

3 hours ago

Moves and wins roundup: Week of February 17, 2025

Netflix, Pageone Group, Golin, Mars United Commerce, the Parramatta Eels and more in our weekly collection of people moves and account news.