BEIJING - Although DigitalMediaWorks, which took place here yesterday, is an educational event for younger professionals, the day generated takeaways valuable for even the most jaded media veteran.
HONG KONG - Prudential is aiming to differentiate itself from other insurers by having a broader, more-rounded brand proposition offering additional non-insurance benefits such as a health assessment and lifestyle coaching.
BEIJING - With the fracturing of social media in China adding new layers of engagement and a need for metrics to measure said engagement, AdMaster has introduced a 'social GRP' indicator into the market.
SINGAPORE - R/GA Singapore has been appointed by global surf-wear brand, Rip Curl, to craft a new digital experience that introduces its latest range of Mirage boardshorts.