Gavin Buxton

It's not all plain sailing for OTT, but there's a pot of gold for advertisers willing to invest
Jul 7, 2020
Gavin Buxton

It's not all plain sailing for OTT, but there's a ...

OTT offers high efficiency and brand safety—important measures when marketing budgets are under intense pressure.

Make video fit for platform, fit for purpose
Apr 4, 2018
Phil Townend

Make video fit for platform, fit for purpose

Don’t value meaningless reach over meaningful experiences, say IAB Singapore board members Phil Townend of Unruly and Gavin Buxton of SpotX.

The next generation of mobile ads will be user-centric
Jul 25, 2016
Gavin Buxton

The next generation of mobile ads will be user-centric

Developing effective advertising for the most intimate platform ever created requires a different mindset, writes Gavin Buxton of S4M.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

2 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

Top 10 fashion brands in Southeast Asia

3 Top 10 fashion brands in Southeast Asia

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

4 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

5 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

7 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

Top agencies abandon Campaign Brief amid growing controversy

8 Top agencies abandon Campaign Brief amid growing controversy

6 ways a brand idea can turn into an unforgettable experience

9 6 ways a brand idea can turn into an unforgettable experience

Top 10 food brands in Southeast Asia

10 Top 10 food brands in Southeast Asia