Gautam Seth

Consumers don’t buy products, they hire help
Nov 17, 2016
Gautam Seth

Consumers don’t buy products, they hire help

CHINA INNOVATION 2016: Nielsen's Gautam Seth guides brands on how to stay at the forefront of self-reinvention.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

1 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

2 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

3 Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

Agency of the Year 2024 SEA winners: Singapore and Malaysia

4 Agency of the Year 2024 SEA winners: Singapore and Malaysia

Agency of the Year 2024 winners: Asia-Pacific

5 Agency of the Year 2024 winners: Asia-Pacific

AKQA restructures into three P&Ls, names CEOs to lead them

6 AKQA restructures into three P&Ls, names CEOs to lead them

Vanilla Ice is ice cold in hilarious beer campaign

7 Vanilla Ice is ice cold in hilarious beer campaign

Top exits and entrances of 2024

8 Top exits and entrances of 2024

Adland reacts to Omnicom-IPG mega-merger

9 Adland reacts to Omnicom-IPG mega-merger

‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover

10 ‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover