Anisha Vikram Shah

Avoiding greenwashing doesn't mean you should start greenhushing
May 3, 2023
Anisha Vikram Shah

Avoiding greenwashing doesn't mean you should start ...

Brands are realising that inauthentic 'green' marketing may drive quick wins, but there are potential risks once the truth rolls out. Equally, fear of getting it wrong is getting in the way of landing powerful, positive messages.

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