Magz Osborne
Jan 20, 2011

Zuji appoints Reprise Media in Australia

SYDNEY - Asia-Pacific online travel agency Zuji has appointed Reprise Media, part of the Mediabrands group, to drive the company’s search engine optimisation (SEO) and social media activities for the Australian market.

Reprise Media's Dave Fernandez says Zuji is a new boost for the agency
Reprise Media's Dave Fernandez says Zuji is a new boost for the agency

Zuji aggregates travel opportunities from more than 400 airlines, 60,000 hotels, thousands of car hire companies, activities, attractions and travel insurance companies to provide travellers with complete online travel packages. As well as Australia, Zuji operates sites in New Zealand, Hong Kong, India and Singapore. This makes Zuji, which is owned by Travelocity, one of the world’s largest travel companies.

Managing director at Zuji Australia, James Gaskell, said there were solid reasons behind the choice of Reprise Media.

“We have chosen the team at Reprise Media because of their innovative approach to link-building and social media. We know that will further drive our online presence,” said Gaskell.   

He added that being an online business, executing a finely-tuned SEO and social media strategy is crucial for greater engagement and connectivity with consumers.

David Fernandez, managing director of Reprise Media, said their appointment by Zuji is a new boost for the agency as it approaches its first anniversary as a business. He added that their our client list includes Panasonic, Harris Technology, Unilever, Bunnings, Robert Half and Coles Insurance.

Source:
Campaign Asia

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