Benjamin Li
Dec 7, 2009

Zenith Media expands China Mobile business with Anhui win

BEIJING - Zenith Media has won an extra piece of China Mobile business after being awarded the media planning account for Anhui Mobile.

Zenith Media expands China Mobile business with Anhui win
The agency scooped the business after a four-way pitch against Mindshare Nanjing, recently rebranded as GroupM Nanjing, Starcom and a local agency.

The pitch for the $2 million media account took place after the National Day holiday in October. This is the first time the client has worked with a 4As agency.

Derek Kwok, MD, China, Zenith Media, said: “We already hold several of China Mobile’s accounts in various provinces in China, including its headquarters in Beijing, so we have an edge as we have a marco-understanding of the client’s business and its local market intelligences. This is our first client in Anhui and we have sent two colleagues to be based in Anhui to serve the client specifically."

Earlier this year, China Mobile renewed its media agency contract with Zenith Media after a four-way pitch with Mindshare, Carat and Universal McCann.

Meanwhile, Ogilvy & Mather confirmed that Ogilvy Shanghai has won Anhui Mobile's creative account, but was unable to provide further details.

 
Source:
Campaign China

Related Articles

Just Published

2 hours ago

Nearly 70% of bias incidents in AI LLMs occur in ...

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

2 hours ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and Foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

3 hours ago

40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm

A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.

3 hours ago

Meta begins firing ‘lowest performing’ staff

Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.