Zee TV appoints MEC as media AOR

Zee is one of the largest Media and Entertainment group in India with leading channels across almost all genres - Zee TV, Zee News, Zee Cinema, Zee Marathi, Zee Bangla among others. In the last three months, Zee TV has the most number of shows in the Top-50 shows list (20 shows), followed by Colors (17) and Star Plus (12). (Source: TAM C&S 4+)

“We are delighted with the opportunity to partner with an entertainment powerhouse like Zee”, said T Gangadhar, managing director of MEC India. “Zee’s repertoire of channels is unparalleled and we look forward to contributing our integrated thinking and taking the business to even greater heights”.

Punit Goenka, managing director of Zee Entertainment Enterprises said: “We are happy to announce the appointment of MEC as our media planning and buying agency. We look forward to working together to ensure we have the best possible inputs into our business.”