BANGKOK - Y&R Thailand has been selected as communications partner for real estate conglomerate Sansiri’s single detached house business, following a two-way credentials presentation.
The agency will work on strategic communication, print, outdoor and other supporting sales materials for four campaigns for the company, to run during 2011.
Sansiri is one of the biggest real estate developers in Thailand. The company recently announced ambitious growth targets that will see revenue increase by 10 per cent in 2011 to eventually reach US$947 million (THB29 billion) in 2012 and then US$1.1 billion by 2013.
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The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.
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CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.
A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.
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Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.
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