Staff Reporters
Jan 16, 2013

Y&R Malaysia appoints Caroline Bal as client services director

KUALA LUMPUR - Y&R Malaysia has named Caroline Bal as its client services director, effective from 7 January.

Y&R Malaysia appoints Caroline Bal as client services director

The appointment was announced by group general manager Lisa Hezila. Bal (pictured) relocated from Jakarta, where she headed Momentum during its evolution from purely events management to a full BTL solutions agency.

Having spent 12 years in the advertising industry, Bal has worked for several multinational agencies, including G2 and Ogilvy & Mather.

She also has two previous stints with Y&R, working on clients such as Caltex and Campbell’s Soup. Bal was named Y&R’s ‘Power Suit – Manager of the Year’ in 2005.

Other accounts she has handled are OCBC, Singapore Tourism Board, Nestlé, BAT, Tiger Beer, P&G and Volvo.

Hezila said the agency is “delighted” to welcome Bal back, adding that Y&R Malaysia concluded 2012 with wins of MPB, EXIM Bank and UEMLand.

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