Yahoo Pulse integrates Facebook feeds across 15 Yahoo sites

GLOBAL - Yahoo has announced the relaunch of Yahoo Pulse offering privacy tools and a central dashboard to manage Facebook feeds.

Yahoo Pulse
Yahoo Pulse
Yahoo Pulse, launched in October 2008 as Yahoo Profiles, lets users integrate Facebook feeds on the Yahoo network of sites.

The relaunched service offers improved privacy settings and provides people with a central dashboard aggregating real time updates from social networks, starting with Facebook. 

“We are bringing all of these elements together to give people one simple, trusted place to share information and connect. It’s key to helping Yahoo extend our reach and increase engagement,” said Cody Simms, senior director of social platforms and Yahoo Developer Network (YDN) at Yahoo.

According to social media site Mashable, the privacy menu will apply to multiple services. The feature will be an important draw given Facebook's recent privacy issues.

Mashable adds that the privacy angle is also pertinent when you consider the privacy errors that hindered the launch of competitor service Google Buzz. "Those faux pas and the lack of Facebook integration prevented Buzz from becoming a killer application. Pulse is Yahoo’s answer to Buzz; maybe it learned from its rival’s mistakes," the article stated.

According to a Yahoo press statement, Yahoo offers simple controls so that everyone can change who sees their updates, or turn off their updates stream at any time.

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

No one talks about ads anymore: Have they lost ...

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.

9 hours ago

BMF opens first APAC office in Hong Kong to drive ...

EXCLUSIVE: The agency is eyeing GBA and region-wide opportunities with a Hong Kong presence and targets doubling revenue by 2025.

10 hours ago

No minibar? No problem. CCIA NSW helps hotel lovers ...

Wired Co.'s latest campaign translates room service into campfire realness—with a mockumentary and more than 250 camping terms you didn’t know you needed.

10 hours ago

Woolley Marketing: Is it pessimism or realism to ...

Marketers looking to justify ROI should get used to asking straightforward questions and brace themselves for answers—even ones they may not want to hear, says Darren Woolley.