News Opinions
Jan 14, 2010

Five things you need to know about... Yahoo-Friendster tie-up

Barney Loehnis (pictured), the newly appointed regional head of digital at OgilvyOne, tells us the implications of the Yahoo and Friendster partnership and how this deal could provide the first ingredient "to spark the digital revolution in Southeast Asia."

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bonds taps Robert Irwin to show how wild comfort down under can really get

1 Bonds taps Robert Irwin to show how wild comfort down under can really get

Agency Report Cards 2024: We grade 25 APAC networks

2 Agency Report Cards 2024: We grade 25 APAC networks

Cheetos’ launches limited edition fashionably functional pants

3 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

4 No one talks about ads anymore: Have they lost their pop-culture charm?

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Digital Media Awards 2025 winners revealed

6 Digital Media Awards 2025 winners revealed

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

7 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Thai influencer walks out of KFC ad mid-set

8 Thai influencer walks out of KFC ad mid-set

BMF opens first APAC office in Hong Kong to drive regional growth

9 BMF opens first APAC office in Hong Kong to drive regional growth

Labubu, the art toy craze and why grown-ups can’t get enough

10 Labubu, the art toy craze and why grown-ups can’t get enough

Related Articles

Yahoo appoints Josh Line as CMO to revitalise brand
Apr 1, 2025
Staff Reporters

Yahoo appoints Josh Line as CMO to revitalise brand

Thailand threatens legal action against Facebook
Aug 22, 2023
Staff Reporters

Thailand threatens legal action against Facebook

Yahoo Pulse integrates Facebook feeds across 15 Yahoo sites
Jun 8, 2010
Campaign Asia-Pacific

Yahoo Pulse integrates Facebook feeds across 15 ...

Agency of the Year 2023 winners: Southeast Asia
Dec 7, 2023
Staff Reporters

Agency of the Year 2023 winners: Southeast Asia

Just Published

Creative Minds: Anthony Cassidy is waiting for a chance to set an ad to a Louis Prima soundtrack
16 hours ago
Staff Reporters

Creative Minds: Anthony Cassidy is waiting for a ...

The creative director at Clemenger BBDO on his love for an old Gap ad, annual pilgrimages to see The Flaming Lips, and his indifference to bucket lists.

Women to Watch 2024: Paula Chiang, iProspect
17 hours ago
Staff Reporters

Women to Watch 2024: Paula Chiang, iProspect

Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.

Forsman & Bodenfors expands earned-first model as Po Kay Lee takes on Asia role
18 hours ago
Rahat Kapur

Forsman & Bodenfors expands earned-first model as ...

EXCLUSIVE: After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.

Google uses AI to block harmful ads—but inconsistencies remain
19 hours ago
Staff Reporters

Google uses AI to block harmful ads—but inconsistenc...

Google’s 2024 Ads Safety Report outlines how AI is being used to identify and prevent ad policy violations at scale. While enforcement activity has increased, persistent gaps and inconsistencies exist across markets.