Mindshare said that it had won the business following a competitive pitch.
According to ZenithOptimedia, the move to Mindshare was a result of Nestle's acquisition of Wyeth Nutrition following which the client wished to consolidate its media. ZO also wanted to clarify that while it was incumbent agency it had not participated in the pitch.
Wyeth Nutrition Indonesia's head of strategic projects, Ibu Ika Winardi, commented that the decision was made after evaluating "key strategic factors".
Wyeth Nutrition Indonesia markets its milk formula under the Nutrisure Gold, Procal and Promise product lines.
This article was edited at 2:15pm to include new information from ZenithOptimedia
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