Daniel Farey-Jones
Sep 26, 2018

WPP merges Y&R and VML under Jon Cook

VML global chief executive Jon Cook has been handed the same role at the new agency being created by WPP through the merger of Y&R and VML.

Jon Cook: 'the landscape of our industry is changing rapidly'
Jon Cook: 'the landscape of our industry is changing rapidly'

Y&R global CEO and chairman David Sable has been made non-executive chairman but is also taking an as-yet unconfirmed role elsewhere in WPP.

The holding company announced the new agency will be called VMLY&R and will be fully operational in early 2019. It described the agency proposition as being "to create connected brands that drive value for clients".

Cook, who has been global CEO of VML for 22 years, will report to WPP chief executive Mark Read, who said the two agencies "have distinct and complementary strengths spanning creative, technology and data services that make them a perfect match".

"This is an important step as we build a new, simpler WPP that provides clients with a fully integrated offering and easy access to our wealth of talent and resources," Read continued.

Cook said: "I’m thrilled for the VMLY&R team as we start this journey together and harness the best of each agency to deliver culturally relevant world-class work. The landscape of our industry is changing rapidly, and we are committed to being an invaluable partner to CMOs around the world."

VMLY&R clients include Colgate-Palmolive, Danone, Dell, Ford, Office Depot, PepsiCo, Pfizer and Wendy’s.

Source:
Campaign UK

Related Articles

Just Published

14 hours ago

Dentsu's production arm Tag launches craft agency

The new production agency will work closely with creative teams.

14 hours ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

22 hours ago

40 Under 40 2024: Fabian Tan, Junk

Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.

23 hours ago

Is brand sponsorship enough for Asian sports?

As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.