Racheal Lee
Jul 13, 2011

WMRT appoints Text 100 for communications programme

SINGAPORE – The World Match Racing Tour (WMRT) has appointed Text 100 Singapore to manage and drive its regional communications programme across Asia-Pacific.

Phillip Raskin, managing consultant at Text 100 Singapore
Phillip Raskin, managing consultant at Text 100 Singapore

The agency has been managing all corporate communications for WMRT, establishing relationships with sporting communities across the region, since March. The partners recently announced plans to bring the competition to Singapore, leveraging on the island nation's plan to become a regional sports hub.

Audrey Lakai, communications director at WMRT, said Text 100 had shown a thorough understanding of its objectives, its audiences and the dynamic challenges across markets in what is still a niche sporting event. “The team has delivered local market intelligence and shown great fervor for the legacy of the brand and the sport," she said. "In addition, the firm has over-delivered on set requirements and has impressed us with its systematic approach and strategic thinking.”

Related Articles

Just Published

12 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

12 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

13 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

13 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.