Staff Reporters
Aug 23, 2018

WLT promotes global marketing chief

Hina Wainwright moves into international role.

Hina Wainwright
Hina Wainwright

Williams Lea Tag has promoted Hina Wainwright to global head of marketing, based in Hong Kong.

Wainwright was previously Asia-Pacific marketing director at WLT, a role she took on in May 2013. Before that, she worked at Hong Kong marketing agency GPJ, having moved from London where she held various leadership roles.

She told Campaign Asia-Pacific that she will continue to build WLT’s marketing function globally and “ensure we have best-in-class marketing specialists in each region”.

“I want to solidify our position as the recognised marketing activation partner to brands worldwide and continue to develop a consistent customer experience across all channels,” Wainwright added. Her remit includes driving WLT’s digital transformation, brand proposition and customer experience capabilities.

Speaking to the issue of being a global marketing head based in Asia, Wainwright said APAC was a key region for WLT, and the best way to understand its complexity is to have experienced executive in market.

“We have a diverse global leadership team that is reflective of the diverse nature of both our business and clients,” she added.

Source:
Campaign Asia

Related Articles

Just Published

20 hours ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

21 hours ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

22 hours ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

22 hours ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.