Brandon Doerrer
Sep 11, 2022

Wieden+Kennedy taps Jiah Choi and Scott Dungate for leadership positions

They will succeed Neal Arthur and Karl Lieberman as president and chief creative officer, respectively.

L-R: Jiah Choi and Scott Dungate
L-R: Jiah Choi and Scott Dungate

Wieden+Kennedy has installed a new president and chief creative officer in its New York office, filling roles overseen by Neal Arthur and Karl Lieberman after they stepped into global leadership positions in October 2020. 

Starting in November, Jiah Choi, previously a partner at Anomaly, succeeds Arthur as president, and Scott Dungate, executive creative director at Wieden+Kennedy Tokyo, takes on Lieberman’s role as CCO of the agency’s second-largest office.

Choi and Dungate will both report to Arthur and Lieberman.

As president, Choi will lead the 475-person New York office, working with clients such as Nike and Ford to meet their global and regional needs. She will focus on localizing global marketing ideas for clients in the region, she said.

Choi joins Wieden+Kennedy after six years at Anomaly, most recently as partner and CEO. She facilitated opening the agency’s Los Angeles office.

She previously led a Wieden+Kennedy project for Sprite during her time at Coca-Cola, which involved branding a bodega in lower Manhattan.

As CCO, Dungate will head creative output at the agency, with an eye toward avoiding “diluted, cookie-cutter” ideas, he said.

Wieden+Kennedy has employed Dungate for the past 16 years. He’s held positions as senior art director, creative director, and, most recently, ECD in Tokyo.

Both Dungate and Choi expect the move to New York from Tokyo and LA, respectively, to be the most challenging parts of the transition. Dungate especially said he expects culture shock to play a factor in his move to the U.S.

Wieden+Kennedy recently launched an NFL campaign for FanDuel.

Almost half of the agency’s $300 million 2021 U.S. revenue came from the New York office, according to its 2022 report card.

Source:
Campaign US

Related Articles

Just Published

13 hours ago

40 Under 40 2024: Eddie Morton, Sandpiper

Leveraging his journalism and communications expertise, Morton has propelled Sandpiper’s health to new heights, earning three promotions in three years.

14 hours ago

Biti's Hunter 'steps forward' in new branding campaign

REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.

15 hours ago

Top Chinese snack company faces regulatory scrutiny ...

China’s premium snack giant Bestore is under regulatory scrutiny after influencers exposed labeling inconsistencies. The publicly listed brand has a presence in 15 countries.

15 hours ago

Move and win roundup: Week of November 4, 2024

In this week's roundup, Moët Hennessy ANZ appoints Nausicaa Charrier as its new marketing director, Third Avenue Consulting and Superdream strengthen their leadership teams. Read about the latest appointments, business wins, and leadership changes across the industry.