Avery Booker
May 4, 2021

Why livestreaming may not be for every luxury brand

While ecommerce livestreaming is likely to see explosive growth at the lower end of the market, it may ultimately be less influential in driving luxury sales.

Dior’s January 2021 livestream for a Chinese audience saw mixed reviews, with some viewers criticizing it as boring and out of touch. Image: Weibo

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