Why brands still come up short with millennial women

Women expect a lot from their brand relationships, and millennials expect even more.

That's the conclusion of a recent study by Harmelin Media and Womenkind (a marketing and communications company that helps brands strengthen their relationships with women). It found that millennial women — those born between 1980 and 1995 — are far more demanding in their relationships with brands than previous generations.

That’s not a problem, but this is: The study also found that big brands aren’t very engaging to female consumers.

Read the full article from Campaign US