Advertising Marketing News
Soon Chen Kang 江欣珍
Jun 5, 2018

Why and how HKTB is underwriting a second reality-TV show with Kix

Aiming for the Southeast Asia market, the tourism authority has signed on to follow up 2016's 'Ultimate BROcation', but is reformulating the format of the show.

Publicity shot from the 'Ultimate BROcation'

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