Analysis Advertising
Adrian Peter Tse
Mar 25, 2015

What marketers can learn from creative coders

Laurent Thevenet is a coder turned creative technologist. Lacking any agency or marketing background, he instead brings a startup mentality to his technical director role at BBDO Proximity in Singapore. Here, Thevenet offers practical advice to marketers who want to maximise creative tech and the mindset that comes with it.

Thevenet at Adfest 2015

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