Analysis
Staff Reporters
Sep 24, 2014

Spikes video: Talking technology and code with Laurent Thevenet

SPIKES ASIA - Laurent Thevenet, technology director at Proximity Asia, talks about the intersection of creativity in both technology and hardware and what that means for the industry.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

PepsiCo's $200 million investment brings Cheetos back to Indonesia

3 PepsiCo's $200 million investment brings Cheetos back to Indonesia

Dentsu prioritises media in new growth plan following $820 million loss

4 Dentsu prioritises media in new growth plan following $820 million loss

'Local with full autonomy': Ogilvy global leaders on their mission in China

5 'Local with full autonomy': Ogilvy global leaders on their mission in China

OMG taps Dentsu exec for Malaysia CEO position

6 OMG taps Dentsu exec for Malaysia CEO position

Beloved global creative leader Ari Weiss dies at 46

7 Beloved global creative leader Ari Weiss dies at 46

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

9 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

10 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

Related Articles

Time to kill the gender cliché?
Oct 15, 2014
Nir Wegrzyn

Time to kill the gender cliché?

'Bronze is the new silver': A Spikes jury member's experience
Oct 6, 2014
Iggy Rodriguez

'Bronze is the new silver': A Spikes jury member's ...

Mondelez's brand strategy VP on striking the right note in China
Oct 3, 2014
David Blecken

Mondelez's brand strategy VP on striking the right ...

Casey Neistat: Don't look to other advertising for great ideas
Sep 30, 2014
Adrian Peter Tse

Casey Neistat: Don't look to other advertising for ...

Just Published

Is Elon Musk’s X winning back advertisers?
1 hour ago
Reem Makari

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

4 flashpoints in the Trump White House's war with legacy media
1 hour ago
Chris Daniels

4 flashpoints in the Trump White House's war with ...

From banning AP correspondents to canceling subscriptions, here are a few ways the Trump administration is intentionally stressing its own relationship with mainstream journalists.

Chief people officer Lindsay Pattison to leave WPP
1 hour ago
Beau Jackson

Chief people officer Lindsay Pattison to leave WPP

The global talent, transformation, client and media agency leader will leave in May.

Micro dramas: Is the rags-to-riches medium a heartbreak for brands?
11 hours ago
Tara Marchelin

Micro dramas: Is the rags-to-riches medium a ...

With their short duration and vertical format, micro dramas offer fresh entertainment to social media users. But as a marketing channel, they demand special consideration from brands.