Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Oct 3, 2021
What exactly can 10,000 photos of Bored Apes teach marketers about membership?
Scarcity is part of what makes NFTs valuable – but value is also built in because the act of buying one is the ultimate status symbol in some digital communities.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Apr 22, 2024
Manchester City and OKX launch NFT kits
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jan 22, 2024
Most marketers feel out of touch with customer ...
Just Published
1 day ago
Did Heathrow’s shutdown prove that bad press no ...
When a fire at an electrical substation plunged Heathrow Airport into chaos, media reporting was swift—but mostly short-lived. As businesses navigate rapid news cycles, experts weigh in on whether negative press has lasting reputational damage.
1 day ago
Tiffany & Co. goes blue for ocean preservation
Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.
1 day ago
Meta AI and AI Studio officially launched in Indonesia
Both products were launched along with several facilities for creator marketing.
1 day ago
Women to Watch 2024: Lalit (Cherry) Kanavivatchai, ...
Kanavivatchai's business acumen, people-first approach, and growth mindset have paid off handsomely for Publicis Groupe in Bangkok.