HONG KONG – Well Gateway, a Hong Kong-based creative and media agency, has been appointed as media partner of VisionChina Media and sole agent of Port Traveling Business Media.
VisionChina Media operates one of the biggest out of home advertising networks in China, with its mobile television advertising network now covering buses in 18 cities and subways in eight cities.
Port Traveling Business Media, which claims to be the initiator of the concept of ‘outdoor TV’ in the world, operates an OOH TV network in some major ports in China.
Well Gateway will be responsible for the sales of advertising spots of both companies.
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Matri will offer the support and mentoring programme to its staff across 13 offices in North America, EMEA and APAC.
The company aims to support innovation in the global adtech ecosystem through this investment.
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