Benjamin Li
Mar 15, 2011

Weber Shandwick bolsters consumer marketing team in China

BEIJING - Weber Shandwick has appointed Alice Lee as account director and Zoe Wu as account manager for its China consumer marketing team.

Alice Lee and Zoe Wu
Alice Lee and Zoe Wu

Both will report to Vivian Liu, vice-president of the consumer marketing practice in Beijing. 

Lee has 10 years of experience in PR and marketing, with a significant record of delivering successful work for luxury brands and clients such as Gucci, Louis Vuitton, Aston Martin and Apple.

Wu joins Weber Shandwick after eight years in consumer PR. She has created impactful strategies for clients such as Cartier, Bombay Sapphire, Novo Nordisk and Moschino, and was most recently marketing communications manager at Chinese cosmetics brand Lafaso.

“Alice and Zoe both have exceptional credentials and will provide exciting new energy to our consumer marketing practice. We’re very happy to have them on board," said Liu.

In addition to Lee and Wu's appointment, Weber Shandwick Hong Kong also hired Jeremy Cheung as VP of its consumer marketing team in January.

Source:
Campaign China

Related Articles

Just Published

2 days ago

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

2 days ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

2 days ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.