Weber Shandwick appoints Monica Alsagoff as senior vice president

Alsagoff will be responsible for expanding the firm’s portfolio of clients in consumer lifestyle and sports marketing. Based in Singapore, she will be responsible for driving regional campaigns across Southeast Asia.

She will report directly to co-managing directors Vanessa Ho Nikolovski and Margaret Cunico.

The appointment marks Alsagoff’s return to Weber Shandwick, having previously started her career with the firm in 1991. Since then, she has held several positions in hospitality, fashion and lifestyle corporations, including building up and heading two public relations firms, one of which she founded.

Over the years Alsagoff has also worked closely with the National Heritage Board, the Singapore Tourism Board, the Singapore Sports Council and National Parks Board.

“Monica’s interest in returning to multi-market work with an international agency could not have been better timed,” said Cunico. “Many of our traditional B2B clients are seeking to launch consumer outreach programmes, and we are fortunate to have Monica with us to lead this charge.”