The Chinese herbal tea brand has sales of around Rmb 8 billion (US$1 billion) a year, and is one of the most successful beverage brands in China in recent years.
WE won the brief following a competitive pitch with undisclosed agencies.
“Wang Lao Ji does not use a retainer agency for its marketing and advertising needs. Instead, it makes a couple of TVCs every year and selects ad agencies through pitches for each campaign,” explained Josh Li, managing director at WE.
“It’s a major step for us to put into practice our commitment to building local Chinese brands,” he added.
WE won the brief following a competitive pitch with undisclosed agencies.
“Wang Lao Ji does not use a retainer agency for its marketing and advertising needs. Instead, it makes a couple of TVCs every year and selects ad agencies through pitches for each campaign,” explained Josh Li, managing director at WE.
“It’s a major step for us to put into practice our commitment to building local Chinese brands,” he added.
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