WE promotes Emma Richards to global alliance director

As part of its global expansion plans, Waggener Edstrom has promoted Emma Richards to global alliance director to oversee the Global Alliance program and work closely with partners to drive additional value, identify new opportunities and maximise client campaigns. Richards will be based in WE’s Hong Kong office.

She is responsible for ensuring the delivery of best-of-breed local execution for technology, healthcare, energy and corporate social responsibility clients.

The WE Global Alliance programme, established in 2006, has a network of 24 partners worldwide, expanding WE’s reach to more than 80 additional international markets. The Global Alliance programme operates in many of today’s fast-growing and emerging markets, servicing 75 per cent of WE’s clients across multiple markets and sectors, including Abbott Vascular, BMC Software, Canadian Solar, Kingston Technology and Microsoft Corp.

“Investing in our global footprint and expansion is a key agency priority,” said Claire Lematta, president of global regions at WE. “Last year we launched offices in India and South Africa, and along with our other wholly owned offices, our alliance partnerships are integral to our ability to provide clients with high-quality, consistent service around the world.”