Digital agency Tribal DDB Hong Kong is behind the project which takes the shape of an online magazine featuring contributions from the top four beauty bloggers in Hong Kong. The ultimate beauty diary’ is accessible via Watsons' Facebook page.
Watsons has launched a campaign looking for a fifth member to join beauty bloggers Meling Lam, Branda Lui, Katy and Kaman. Fans are encouraged to upload their own personal beauty tips for the chance to win an iPhone 4 and Watsons beauty products.
This marks Watsons' first marketing campaign on Facebook.
“Facebook is Hong Kong’s go-to destination for social interaction, so we’re hoping that the Ultimate Beauty Diary will become the go-to destination for discussions about health and beauty,” said Jacqueline Cheung, senior marketing manager at Watsons Hong Kong.
Carlos Palacios, digital strategy director at Tribal DDB Hong Kong, added, “Our goal was to deliver against the Watson brand promise of helping the consumer ‘look good, feel great and have fun.’”
This platform will serve as a gathering point for Watsons, key influencers and real women.
Project The Ultimate Beauty Diary
Client Watsons Hong Kong
Digital agency Tribal DDB, Hong Kong
Executive creative director Tim Cheng
Art director Dido Chow
Interactive designer Stella Yuen
Digital strategy director Carlos Palacios
Social media creative Tammy Foo
Technical manager Tony Wong
Project manager Bobby Kwan
Account servicing Eric Phu, Dickson Mok, Jasmine She, Chung Tong
Exposure Online
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