Wall Street Journal debuts Chinese website with Hong Kong focus

The site features business, financial and lifestyle news relevant to those living and working in Hong Kong and those with an interest in the local market.

The Hong Kong section is edited by the newly appointed Hong Kong online editor Marisa Wong. It features local real estate, property and luxury retail content alongside the Scene Asia section, which offers insight and observations on what to do and where to go in Asia. 

The section also features the newly launched Exchange blog which provides analysis and updates throughout the day on the finance sector's personnel moves, key financial issues, IPOs and currencies. It is overseen by Hong Kong bureau chief and Journal Asia associate editor Peter Stein.

Christine Brendle, publisher of The Wall Street Journal Asia and managing director of Dow Jones and Company in Asia-Pacific, said, "Readers are turning to our digital offerings in ever-greater numbers in the region, and this provides advertisers with more opportunities to connect with this highly influential, affluent and mobile audience.”

The launch of the Hong Kong edition is supported by an integrated marketing campaign that includes print, online and direct marketing activity. 

The new Hong Kong section of WSJ.com is a further expansion of the Journal’s localised content offering in Asia Pacific which, over the past year, has also included the launch of a 'real time' series of sites focusing on key growth markets in Asia, with content provided in English as well as Chinese, Japanese, Hindi and Korean languages.