Charlotte Rawlings
Feb 4, 2024

Vodka brand Finlandia reviews global creative account

The process is being handled by Creativebrief.

Vodka brand Finlandia reviews global creative account

Finlandia vodka is reviewing its global creative account.

The process is being handled by Creativebrief and Campaign understands the review is at the chemistry stage.

The vodka brand was acquired by a subsidiary of Coca-Cola last November.

It was formerly owned by Brown‑Forman, which also owns Jack Daniel’s, Chambord and Tequila Herradura.

Wieden & Kennedy previously created work for the brand, releasing campaigns including “Wisdom” and “To the life less ordinary”.

In 2017, the shop released “Finlandia flavours", comprising eight films and four print executions illustrating how Finland’s summers create the perfect conditions to grow Finlandia’s ingredients.

The agency stopped working with Finlandia in 2018.

Finlandia declined to comment.

Source:
Campaign UK

Related Articles

Just Published

21 hours ago

Did Heathrow’s shutdown prove that bad press no ...

When a fire at an electrical substation plunged Heathrow Airport into chaos, media reporting was swift—but mostly short-lived. As businesses navigate rapid news cycles, experts weigh in on whether negative press has lasting reputational damage.

21 hours ago

Tiffany & Co. goes blue for ocean preservation

Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.

21 hours ago

Meta AI and AI Studio officially launched in Indonesia

Both products were launched along with several facilities for creator marketing.

1 day ago

Women to Watch 2024: Lalit (Cherry) Kanavivatchai, ...

Kanavivatchai's business acumen, people-first approach, and growth mindset have paid off handsomely for Publicis Groupe in Bangkok.