Gabey Goh
Nov 8, 2016

VML launches global advisory services practise in Asia

Agency expands services portfolio in the region, names Oliver Eriksson as lead.

Oliver Eriksson
Oliver Eriksson

SINGAPORE - VML has launched its global advisory services practise in Southeast Asia and India, as part of its on-going growth plans in the region.

The agency has brought on board digital veteran Oliver Eriksson to spearhead the practice. He will be based in Singapore and reports to VML Southeast & India CEO, Tripti Lochan.

Eriksson will collaborate with senior clients and VML’s client-engagement leadership, plus its strategic planning and insights teams, to understand the business landscape, develop strategies to meet clients’ digital-transformation objectives, and deliver the new offering to clients.

Eriksson noted that digital agencies are emerging as an attractive alternative to management consulting firms because agencies are also implementers. More and more, CMOs are looking to digital marketing agencies to help grow the business, particularly through opportunities opened up by new and emerging markets, digital/physical retail mash-ups, and wearable devices.

“In our experience, CMOs are now not only the champion for the customer in their organisations, but are also now the champion for transforming enterprise IT, channel design and other historically non-marketing activities, all in direct response to the sweeping effects of digital disruption,” he added.

In order to take advantage of this shift in the marketing services industry, VML has decided to start pushing for work usually associated with the traditional consulting firms.

Tripti said in this next phase of growth for VML, the company looks forward to “deepening engagement with current clients, and adding clients who are looking for digital to drive business transformation” in the region.

With more than 20 years of digital industry experience, Eriksson first joined VML in 2011, and served as head of strategy for VML London, prior to this appointment. He has led the digital strategy for clients such as Bentley, Bridgestone, Dell, News International, Colgate and Singapore Tourism Board.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

5 hours ago

Agency Report Card 2024: Assembly

Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.

5 hours ago

Agency Report Card 2024: TBWA

With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.

5 hours ago

Agency Report Card 2024: Publicis Media

Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.