PR Analysis Opinions
Ruonan Zheng
Aug 19, 2019

Versace, Coach & Givenchy: Measuring the gravity of the China t-shirt controversy

With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.

Yang Mi in Versace Pre-Fall 2019 campaign. The controversy started with a Weibo post on August 11 with an image of a Versace T-shirt from its 2019 Spring and Winter collection, which listed Hong Kong and Macau as independent countries. Photo: Versace

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