CHINA - Mindshare has prevailed against Dentsu Aegis Network and Starcom in a pitch for Nike's media business in the running category in China, according to multiple sources.
The pitch encompasses planning and buying for traditional and digital media, a chunk of business that is worth approximately US$20 million, according to sources.
The pitch reportedly took place several weeks ago.
A request for confirmation from Nike went unanswered, and the agencies named above declined to comment.
Update: This story was updated after initial publication when sources confirmed Mindshare has retained the business
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