Ad Nut
Feb 5, 2016

Update: Aussie-made Dorito's spot leads all Super Bowl ads in shares

From Australia: 'Ultrasound', for Dorito's by Peter Carstairs

Update: Aussie-made Dorito's spot leads all Super Bowl ads in shares

Update: This item originally ran on January 7. According to Unruly, as of February 4, Carstairs' ad is by far the most shared Super Bowl ad this year, with nearly 900,000 shares. Ad Nut has included Unruly's list of the top 10 most-shared Super Bowl ads below. Voting for the Dorito's contest has closed, and the winner, of course, will be revealed when it runs during the big game, which takes place Monday morning Asia time.

Peter Carstairs, a Melbourne film and commercial director, has won a spot among the three finalists for the annual Dorito's Crash the Super Bowl competition, which carries a top prize of US$1 million—not to mention global notoriety.

Ad Nut believes the spot stands a good chance, but it faces tough competition and will need a patriotic voting boost from the home country of its maker. One of the other finalists features dogs, which people seem to like even though they are murderous beasts, while the other has fun with the swipe-right phenomenon and has a cameo by a beloved TV actress.

 

 

The 10 most-shared Super Bowl ads as of yesterday, according to Unruly:

1. Doritos - ‘Ultrasound
Total Shares - 887,958

2. Pokemon - "#Pokemon20: Pokémon Super Bowl Commercial"
Total shares: 272,723

3. Heinz - Weiner Stampede
Total Shares - 140,561

4. T-Mobile - Restricted Bling
Total Shares - 115,168

5 Axe - Find Your Magic
Total Shares: 68,620

6. Budweiser - #GiveADamn
Total Shares: 58,458

7. Death Wish Coffee (Intuit)
Total Shares: 54,588

8. Hyundai - Ryanville
Total shares: 49,215

9.  Amazon.com - "Cheese Footballs #BaldwinBowl"
Total shares: 47,448

10. Acura - "#DriveAcuraNSXContest"
Total shares: 43,538

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

BYD closes 2024 on top, but can it sustain its EV ...

BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?

1 day ago

Move and win roundup: Week of January 2, 2025

As 2025 kicks off, Campaign rounds up the first major people moves and business wins of the year. From leadership exits to new creative wins, catch all the latest updates in January's first edition.

1 day ago

What's in, what's out: Marketing trends you need to ...

OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.