Unilever hands digital duties to McCann Digital Jakarta

The appointment follows a competitive pitch against local and multinational agencies.

McCann Digital has been tasked with strategy development and creative implementation across a range of areas, including CRM, website, apps and social media.

Unilever Food Solutions (UFS) focuses on the hotel, restaurant and canteen (HoReCa) sector of the industry. The agency will design a digital CRM programme and interface to support UFS in developing deeper relationships with their clients.

With regards to Cif's portfolio of cleaning products, McCann will develop a campaign to drive greater product awareness and familiarity among the country’s increasingly health and hygiene conscious consumers.

For Kecap Bango, the agency has been tasked with revitalising the brand, strengthening its relevance and inspiring excitement among consumers. An integrated digital campaign, including a mobile app, social media platforms and an interactive website, has been launched to embed the brand at the heart of traditional Indonesian cooking.

Fachry Badry, head of McCann Digital Jakarta, said Indonesia offers brands huge potential for growth, with some 240 million shoppers trading up in terms of household products as more become readily available and within financial reach

“Our challenge is therefore to drive a deeper level of engagement with these brands,” he added.