Jin Bo
Nov 12, 2010

UM China, Tong Liang win Uni-President China OOH media

SHANGHAI – UM China and its local partner Tong Liang have secured the OOH buying business for Taiwan-based food giant Uni-President for China in 2011, according to industry sources.

Uni-President is one of the biggest instant noodle makers in China.
Uni-President is one of the biggest instant noodle makers in China.

The contract does however not cover Northwest China's Xinjiang Uygur Autonomous Region, which was won by Vivaki, the incumbent on the account alongside Group M's Kinetic.

The account was awarded following a pitch called in August, also involving Kinetic. It is estimated that Uni-President China's annual spending on OOH is up to RMB100 million (US$14 million).

Uni-President is one of the biggest instant noodle manufacturers in China. The company also has juice, tea, isotonic sports drink, water and dairy products.

Source:
Campaign China

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