The appointment will see Grayling Singapore managing the fair's media relations efforts across five markets in Southeast Asia, namely Singapore, Malaysia, Thailand, Indonesia and Vietnam.
To be held from 12 to 15 October at Marina Bay Sands, the Singapore Jewellery & Gem Fair is backed by industry associations the Singapore Jeweller’s Association and the Diamond Exchange of Singapore. It complements its sister event in Hong Kong, the Hong Kong Jewellery & Gem fair in September, which is said to be the world’s largest jewellery fair.
UBM Asia has a global portfolio of jewellery events in markets such as China, Germany, India, Japan, Taiwan and Turkey. It is owned by UBM plc, a listed company on the London Stock Exchange.