The ‘Audi A1 speed typing’ project is developed by local agency Pacific Link iMedia. They won the full digital communications business for Audi A1 in Hong Kong following a three-way pitch.
The competition is searching for the fastest typers in Hong Kong for the chance to win Audi merchandise. Partipants can ‘unlock’ different functions within the game to advance.
The campaign is also linked with the Audi A1 website. A second phase is in the works.
Moski Mok, business development director at Pacific Link, said, “Only an official website is not viral enough to spread WOM among social media but it is highly viral to have a Facebook game with an auto-feed function.”
Audi will celebrate the arrival of A1, the latest addition to its fleet, in Hong Kong on 15 October with local band Mr and international mega-star Taio Gruz. People can register on the Audi’s site for a chance to win entrance to the launch party.
Credits:
Project Audi A1 Hong Kong Online Campaign
Client Audi
Creative agency PacificLink iMedia Limited
Executive creative directors Alex Lo, Lennon Ho
Art directors Joe Lung, Wing Leung, Don Chan
Account servicing Sunny Ng, Carol Ng, Jet Wong, Kayley Ho
Exposure Print, outdoor, online
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