Tribal DDB promotes Uniqlo Malaysia launch with 'Go Uniqlo' campaign

Following its debut launch in Singapore last year, Japanese fashion apparel brand Uniqlo is set to enter its second market in Southeast Asia, with the opening of its first Malaysia store in November.

The launch campaign 'Go Uniqlo', led by Tribal DDB Singapore, invites fans across the globe on an interactive trail of national landmarks to its store in Kuala Lumpur, Malaysia.

The agency created a digital engagement site, Go-Uniqlo.com which features an interactive map for users to find their way to the Uniqlo store at Fahrenheit 88, Kuala Lumpur. The interactive map not only leads consumers to the store through an imagery of geographic landmark pictures but it also surprises users with a trail of prizes hidden within.

From now until 3 November, users can log on to Go-uniqlo.com to win various cash vouchers, as well as a chance at the grand prize of an all-expense-paid trip for two to Tokyo.

The campaign will run across print media, radio, outdoor and consumer promotions over the next two weeks. In conjunction with this, the official Uniqlo Malaysia website Uniqlo.com/my has also been launched, to introduce new products and on-ground opening promotions.