Top 10 luxury brand ads

Take Cartier for an example. It is paying to take the top position of the search result page. Calibre de Cartier (generating 1,000,021 YouTube user views) is airing a close to two-minute long film from a first person point of view.

Gucci has asked Frank Miller, the American comic book artist for Sin City to create a rocking ad (435,206 views). If this Gucci Guilty perfume is still not your flavour, sexy Evan Rachel Wood and Chris Evans in the ad should do. The video also has a 3D version.

One can never get tired of the Emporio Armani’s ‘Housekeeping’ campaign online. Megan Fox (2,992,154 views) and Cristiano Ronaldo (1,758,986 views) make housekeeping a hundred times more pleasant than other jobs.

Dior Homme has a five-minute-long film directed by Guy Richie. Featuring Jude Law, the movie titled ‘Un Rendez Vous’ (or ‘A Rendezvous’) is for Dior in France. 398,411 views on YouTube.

   
Audi A1 is said to be the world’s smallest luxury car. It has teamed up with Justin Timberlake and Dania Ramirez for an action packed drama online – ‘The next big thing’.

Dolce & Gabbana and Italian actress Monica Bellucci stroll across Rome for the latest campaign on Martini Gold. The ad is directed by Jonas Åkerlund, a reowned Swedish music video and film director.

Everyone knows about the French ‘Coco Before Chanel’ movie with Audrey Tautou. But it has released its first digital film campaign ahead of the movie launch last year for perfume line Chanel No. 5.

Older campaigns have used ‘thematic films’ as the selling point. Ogilvy Paris paired with director Bruno Aveillan for LV’s first TVC ‘A journey’ in 2008. It swept across the ad industry winning a great numbers of awards.

For shoe fans, there is Christian Louboutins. ‘Psychologic’ is for the opening of the Hollywood store. The film is actually directed and written by Louboutins, himself (he appears in the end of the show also).

Vintage champagne brand Dom Perignon has created a ‘Room service’ campaign for the Rosé line. The ad is a contemporary fairy tale between two strangers.