These on-ground activations are also part of the brand’s recently-launched campaign, ‘Here’s to Tiger Time’, which is aimed at strengthening its connection with consumers seeking new social experiences.
APB's creative agencies on the Tiger Beer account are Y&R regionally, and DDB Singapore locally. A new campaign, 'Here's to Tiger Time' was recently launched, showcasing great beer experiences.
“The 2011 Formula 1 SingTel Singapore Grand Prix will once again draw many Singaporeans and tourists from all over the world,” Wong Mei Wai, head of marketing at Asia Pacific Breweries Singapore, said.
“Tiger Beer is proud to be a key partner of Singapore GP and to be able to extend ‘Here’s to Tiger Time’ experiences to all in attendance at the Marina Bay Street Circuit. This year, in line with Tiger Beer's latest "Here's to Tiger Time" campaign, Tiger Beer will create great experiences for you to live it up.”
The Bartainer will be located around the circuit to offer race fans the opportunity to experience the race within a Tiger Beer setting.
In addition, F1 fans will also get the opportunity to live it up at the F1 grounds with a Tiger Beer-themed experiential zone enabling fans to partake in a unique brewery tavern bar. Race fans will get the chance to purchase Tiger Beer memorabilia from the Tiger Beer booths.
The beer brand has been the main beer partner for the F1 race in Singapore since the inaugural night race was flagged off in 2008.
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