Ticketing provider SISTIC launches mobile app

Developed by Mobiquest, a key feature uses location technology to provide users with agent and venue location, including walking and driving directions through Google Maps.

By using a suite of Application Programming Interface (API), the app has also been developed to allow promoters and other SISTIC partners to connect their websites and mobile apps to SISTIC’s ticketing system.

A bank, for example, could offer tickets on their app, under their own branding, simply by connecting to SISTIC’s mobile ticketing platform via the API.

Kenneth Tan, CEO at SISTIC, noted the importance of providing mobile ticketing options.

“Singapore’s mobile penetration rate is one of the highest in the world,” he said. “People use mobile devices all day, every day, for every aspect of their life. We are keen to provide information and ticket buying through mobile to everyone. Event promoters and partners will also benefit, reaching ticket buyers on the go.”

The SISTIC mobile app, which was soft-launched earlier this year, has been downloaded 25,000 times. It is available for free at the app and Google Play stores.

The app will continue to evolve, soon interfacing with SISTIC’s M-ticket option, providing an entirely mobile ticketing experience. It will also be enhanced with location based marketing content in 2013, allowing show promoters and venues to partner for special offers.

The SISTIC mobile app was developed with the support of IDA’s Digital Concierge (DC) programme, which aims to accelerate the development of location-based and mobile commerce services, particularly among the tourism, hospitality and retail sectors.