The Hallway Australia recruits Sophie Price from The Monkeys

Price's previous roles include national planning director, UM, channel planning director, The Campaign Palace and planning partner at Happy Soldiers. Her work includes the Tontine Date Stamp when she was with Happy Soldiers, a tactic that introduced expiry dates to pillows, increasing sales by about 20 per cent. Her trophy shelf includes grand prix from both the Effies and Media Federation. 

According to Jules Hall, managing partner, The Hallway, Price was selected thanks to her reputation coupled with an "intimate understanding of both media and creative strategy".  

Price commented that she opted to join The Hallway because of its capabilities and ambition. "To have PR, advertising, content and technology all operating as one lean team puts the agency in a really strong position," she said.