Thai Chang Beer partners with ESPN for BPL season

 The integrated campaign includes on-air, online and on-ground entitlements around all live matches and repeats on ESPN Star Sports’ networks, online contest campaigns and screening events to allow the brand to actively engage and interact with football fans.
 
Charles Less, senior vice president of advertising and digital media sales at ESPN Star Sports, said, “We are excited about our partnership with Chang Beer as a broadcast sponsor of the BPL."

He added, "This broadcast sponsorship signals Chang Beer’s confidence in our ability to add value to their brand, and demonstrates how we effectively help our clients strengthen their connection through use of innovative, customised media solutions that engages viewers.”
 
Matthew Kichodhan, senior vice president of international business at Thai Beverage, commented, “We are delighted to partner with Asia’s biggest sports content provider and continue to deliver the Chang Beer brand experience in fresh and exciting ways through Asia’s favourite sport." 
 
ESPN Star Sports’ coverage of the BPL is Asia’s most watched sport across the region. This season, fans can expect up to 380 matches, complemented by programmes that will engage and involve viewer participation.