Lok returns to TBWA following a previous role as group account director at TBWA Chiat Day and Tequila in the United States.
She specialises in brand building, acquisition programmes, CRM and loyalty programmes. She has also managed multi-channel partnerships and co-marketing programmes at former agencies.
Lok was most recently the group account director at RGA New York in charge of the L’Oréal Paris business account. She also spent time at RGA’s China office at the start of her career.
Her 18 years' digital experience also include integrated and digital managerial positions at Y&R and OgilvyOne.
Lok said she is excited to return home to China. “Living in this digital world of constant change, our disruption philosophy and integrated model is the perfect solution to help clients with their marketing challenges by reaching and staying connected with consumers at all relevant touchpoints,” she said.
Tequila Digital in Shanghai counts McDonald’s, Wrigley, Pernod Ricard, Standard Chartered Bank, Visa, Nivea, Shanghai Tang and UNICEF among its portfolio of clients.
Earlier this month, TBWA Shanghai reinforced its senior management by appointing TBWA Beijing GM Emiko Nagai as regional business director and Karyn Kuo as business director.
