Led by group managing director, David Wood (pictured), the independent agency focuses exclusively on the international IT sector and works with more than 150 vendors of IT solutions.
Adding to its offices in London, Sydney and San Francisco, the launch of its Singapore office follows its global clients while allowing the agency to further expand into Asia-Pacific.
Jessica Toh, former head of consumer sales for CNET Networks Asia-Pacific, will lead its consumer team while Deborah Cordeiro, former IDG and account director at CNBC Asia Pacific, will head up its B2B team.
Gary Tang, who was formerly director of client services with PHD Singapore and had spent time at Universal McCann and Dentsu, has also been appointed media director for the region.
Wood, said: “Singapore is clearly the regional hub of choice for so many leading global technology vendors. Since arriving here, I have often been asked, why, during this current time of economic uncertainty, are we investing in additional resources and infrastructure, at a time when most media agencies are retrenching."
“The answer is simple - DWA is passionate about media, passionate about IT and passionate about helping our clients maximise their media investments for the global technology sector. Since coming into this region some two and a half years ago, Sydney being our first entry in Asia-Pacific, we still believe that there are huge opportunities.”
“We look forward to extending the benefits of that massive global buying power to our new partners in Singapore. With the ever-increasing pressure to deliver return on their media investment, technology companies in Singapore and the Asia-Pacific region should know that DWA can and will provide the tactical advice, execution and delivery they need to make their marketing spend work.”
“And with further expansion plans that include India and China, DWA is perfectly positioned to support its growing client base, in markets where they themselves predict the biggest areas of growth.”
Adding to its offices in London, Sydney and San Francisco, the launch of its Singapore office follows its global clients while allowing the agency to further expand into Asia-Pacific.
Jessica Toh, former head of consumer sales for CNET Networks Asia-Pacific, will lead its consumer team while Deborah Cordeiro, former IDG and account director at CNBC Asia Pacific, will head up its B2B team.
Gary Tang, who was formerly director of client services with PHD Singapore and had spent time at Universal McCann and Dentsu, has also been appointed media director for the region.
Wood, said: “Singapore is clearly the regional hub of choice for so many leading global technology vendors. Since arriving here, I have often been asked, why, during this current time of economic uncertainty, are we investing in additional resources and infrastructure, at a time when most media agencies are retrenching."
“The answer is simple - DWA is passionate about media, passionate about IT and passionate about helping our clients maximise their media investments for the global technology sector. Since coming into this region some two and a half years ago, Sydney being our first entry in Asia-Pacific, we still believe that there are huge opportunities.”
“We look forward to extending the benefits of that massive global buying power to our new partners in Singapore. With the ever-increasing pressure to deliver return on their media investment, technology companies in Singapore and the Asia-Pacific region should know that DWA can and will provide the tactical advice, execution and delivery they need to make their marketing spend work.”
“And with further expansion plans that include India and China, DWA is perfectly positioned to support its growing client base, in markets where they themselves predict the biggest areas of growth.”
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